There are significant differences between copywriting for print media or materials and Web copywriting. In print, the primary focus is on producing effective copy that inspires a response from the target audience.
Continue reading “Web Copywriting: More than Just Cranking Out Content” »
Being hit over the head with a hammer blow is likely to knock you out or worse. When crafting your online surveys this style of in your face customer survey is likely to not only result in poor response rates but will certainly leave your visitor dazed and unlikely to return.
Continue reading “How to Get the Most from your Online Surveys” »
Many webmasters may not know exactly what “organic” means, when applied to SEO. Others don’t care what it means, as long as their site is near the top of the search engine results pages (SERPs).
Continue reading “Organic SEO – the Best Approach?” »
All businesses need to budget for advertising when promoting products and services. Even though, as a business owner or new marketer, you may not understand the intricacies of internet marketing and how it works, this is not a reason to place it on the back burner and focus solely on other methods of off-line marketing. Continue reading “Internet Marketing Completes your Advertising Strategy” »
The internet is full of so called professional search engine marketing consultants that offer quality search engine optimization services can be a challenge. There are yet to be certified courses in SEO (search engine optimization). Continue reading “A Search Engine Optimization Service That Works” »
Checking the spelling of the text on your web site is very important; to ensure good content accessibility and readability for your readers, and better crawlability and indexing for search engines. Continue reading “Why Spell Check is Important for Your Web Site” »
Website owners are hardly limited in their choices when it comes to keeping an eye on their search engine optimization efforts. If anything, there are too many SEO tracking tools around and while choice is always a great thing, it’s tough for many new webmasters to decide how to keep track of the results of their search engine optimization work.
Continue reading “Sheer SEO’s Online SEO Tool” »
USA TODAY’s Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basic, common sense SEO tips. Matt Cutts guests on the USA TODAY Talking Tech web video show. Continue reading “How to Get Better Visibility on Google” »