The internet is full of so called professional search engine marketing consultants that offer quality search engine optimization services can be a challenge. There are yet to be certified courses in SEO (search engine optimization).
So we are still dealing with a profession that although highly profitable and important for the trillion dollar internet industry, is completely open to anybody that wants to hang up an SEO Consultant sign and offer a search engine optimization service.
So what should look out for when hiring a search engine consultant? Think results. The sign of a great SEO consultant is one that can improve your web traffic, provide targeted clients and use the various internet marketing tools to pre-sell customers even before they reach your site.
Let us have a look at how SEO marketers can do that with your site. This is not rocket science so if you enjoy doing things yourself and learning new trades, you might even end up doing your own SEO.
This is good for small companies that are just getting started. However, if you are a large business, or want to be, you cannot beat having a dedicated SEO expert to help you out.
Link baiting: This refers to attracting customers and viewers by the placing of attractive and interesting links that lead to your site or to a site that promotes your content. The key here is to create titles or content that will become viral, or in other words spread very quickly.
Programs like Digg, delicious and others provide a method of getting people to vote for your article or content and place them in a sort of content league where other viewers can look to find interesting information. Used wisely link baiting can catapult your traffic and increase your online kudos as a quality information provider.
Article Marketing: A good SEO marketer will always include article marketing in their arsenal. Article marketing is a simple but effective method of attracting customers to a page or product by baiting them with the information they are looking for and telling them where they can find more.
There are many websites that hold thousands of articles, they are called article directories. These article directories are high traffic sites that attract a lot of attention and even respect. The added bonus of using article marketing is that it can provide high quality links to your site.
Links are very important for your SEO strategy. This is because search engines work out your page rank on a number of factors that include how many links point back to your site. The page rank of the sites that link to yours is also important as is the relevance of the anchor text that make up the link.
Depending on your personality or your previous knowledge about SEO you will now be looking forward to managing your own Search engine optimization service or ready to contact the closest search engine marketing consultant so he can offer his search engine optimization services. Whatever you decide to do make sure you understand the basics so you can personally assess the success of your campaign.