All businesses need to budget for advertising when promoting products and services. Even though, as a business owner or new marketer, you may not understand the intricacies of internet marketing and how it works, this is not a reason to place it on the back burner and focus solely on other methods of off-line marketing.
Instead, if used correctly and efficiently, internet marketing can be a low-cost method of marketing your business that completes your entire advertising strategy.
Online Sales Figures
For all businesses–both online and off-line–it’s important to place the importance of internet marketing into perspective. One way to do this is to look at the increase or decrease in sales figures.
For the fourth quarter 2009, the U.S. Department of Commerce estimates that total U.S. internet e-commerce sales stood at around $35 billion. This reflects a 14% increase in the amount of e-commerce sales from 2008 during the same time period.
Taking Advantage of the Internet
These sales figures mean that business conducted online is not going away, but steadily and quickly increasing. Both off-line businesses who have yet to put in place an internet marketing strategy as well as online businesses that need to ramp up their internet marketing efforts can benefit from the wealth of people who are searching for products on the internet.
There are many cost-effective ways in which businesses can attract people who are searching for products and services. First, a search engine optimization plan must be included with an internet marketing strategy as a whole.
Search engine optimization essentially helps the big three search engines “crawl” a website to determine what it’s about and place it in the appropriate spot in the search engine results.
In addition, pay-per-click marketing, forum and banner advertising, blog marketing, social networking and Web 2.0 marketing all should have their place in an internet marketing plan to complete your advertising strategy.