Does a non-indexed page pass on PageRank?

Eduard Blacquière in his excellent article SEO Question: does a non-indexed page pass on PageRank? said that we actually need to rephrase what the definition is of being in Google’s index, and that he would opt for the following guideline:

A page need to have an incoming link visible to Google to accumulate and pass on PageRank.

And he continued:

In this guideline the part “visible to Google” means that the link isn’t nofollowed or is unvisible for search engines for other reasons, like with the use of JavaScript or links from within a password protected environment.

So, does a non-indexed page pass on PageRank? Yep, it does! (if the links to and/or from the page are visible to Google).

What do you think?

SocialTwist Tell-a-Friend
Posted in Search Engine Optimization, Web Development, Web Site Design | Tagged , , , | Leave a comment

85 Reasons Why Website Designers/Developers Keep SEOs in Business

A while ago Jill Whalen was quoted by Google’s Matt Cutts as saying that “website developers keep SEOs in business.” She stated that she honestly do believe that and have for a long time. But she didn’t mean to say that ALL website designers/developers believe or do all of these things, you’ll likely encounter many who have done or believe in some of these.

As long as there are web site developers and web site designers out there who believe in any of the reasons mentioned in the article, there will always be a need for SEO consulting.

SocialTwist Tell-a-Friend
Posted in Search Engine Optimization, Web Development, Web Site Design | Tagged , , , , | Leave a comment

Bot Herding: The Ultimate Tool for PageRank Sculpting

One important rule in SEO is that you cannot rely entirely on search engine spiders and bots when they visit your web site. They [bots] can generate duplicate content issues, perceive important pages as junk or cause other problems which actually don’t exist. Continue reading “Bot Herding: The Ultimate Tool for PageRank Sculpting” »

SocialTwist Tell-a-Friend
Posted in Search Engine Marketing, Search Engine Optimization, Web Development, Web Site Design | Tagged , , , , , , , | Leave a comment

A Deeper Look At Robots.txt

Robots.txt it’s usually given short shrift by SEOs. Yet there’s a lot more you can do with it, than you might think.

  • How many of you know that in addition to the disallow directive there’s a noindex directive that Googlebot obeys?
  • That noindexed pages don’t end up in the index but disallowed pages do, and the latter can show up in the search results (albeit with less information since the spiders can’t see the page content)?
  • That disallowed pages still accumulate PageRank?
  • That robots.txt can accept a limited form of pattern matching?
  • That, because of that last feature, you can selectively disallow not just directories but also particular filetypes (well, file extensions to be more exact)?
  • That a robots.txt disallowed page can’t be accessed by the spiders, so they can’t read and obey a meta robots tag contained within the page?

You can find the answers to all above questions at the excellent article/tutorial of Stephan Spencer “A Deeper Look At Robots.txt.

SocialTwist Tell-a-Friend
Posted in Search Engine Optimization, Web Development | Tagged , , , , , | Leave a comment

5 Steps To a Smart Internal Site Structure

Website architecture or website inner structure or whatever you prefer to call it is very important both in terms of usability and SEO. There are plenty of theories on it and they can take the whole separate blog to cover. Ann Smarty compiled 5 quick steps which will take you no more than 20 minutes to follow.

Check out those smart web site internal structure tips.

SocialTwist Tell-a-Friend
Posted in Search Engine Optimization, Web Development, Web Site Design | Tagged , , | Leave a comment

Legitimacy of guaranteed SEO

Guarantee – A word that grabs attention and instills a sense of security (monetary) in the minds of prospective customers. But can guarantee be given in the realm of SEO services?

Many unethical SEO companies will promise to rank you higher in search engines but then place you in the advertising section rather than in the organic search results. Such scams don’t work with Google or any other search engine!

But that’s not all! If you are planning soon or later to hire an SEO, do yourself a favor and read this article “Legitimacy of guaranteed“.

SocialTwist Tell-a-Friend
Posted in Search Engine Optimization | Tagged | 1 Comment

FireFox Addon Alert: SEO Workers Analysis Tool

SEO Workers have just launched a new really handy and highly recommended SEO FireFox addon: SEO Workers Analysis Tool.

The results from the SEO Workers Analysis Tool are structured into the following useful groups:

General status, meta tags listing, meta tags analysis, the pages displayed within search engine results, keywords found in the anchor tags, keywords found in the image “alt” attribute text, keywords found on the page, URLs found in the page, headers returned from the server.

Enjoy!

SocialTwist Tell-a-Friend
Posted in Search Engine Optimization | Tagged , , , , , | Leave a comment

Bruce Revisits His “Ranking Is Dead” Statement

At PubCon, Bruce Clay made a powerful statement like “Rankings Is Dead” in his WebProNews video interview with Mike McDonald that stirred up a tremendous buzz in the SEO crowd. Even if many people agree with Bruce on this matter, obviously many people also disagree.

Bruce explained: “There is always going to be a reason to have ranking.”

Still he emphasizes why SEOs need to focus on the real objective which is improving or increasing the profitability of the client.

In this video from SES Chicago, Bruce clarifies his bold statement.

SocialTwist Tell-a-Friend
Posted in Search Engine Optimization | Tagged , | Leave a comment

Search Engine Rankings Dead?

At PubCon, Bruce Clay, Inc. President Bruce Clay presented at a session entitled “Top-Shelf Organic SEO” in which he discussed the approaching future of SEO as search engines evolve into more modern ranking methods.

Bruce elaborated on the concepts:.
a. Behavior Based Search;
b. Intent-based Search;
c. Where Does this Leave the SEO Crowd?
d. Universal Search;
e. The Impact on Spam.

Also Bruce says, “If you’re not ready for it as an SEO, you’re gonna lose.”

Watch this video for more:

SocialTwist Tell-a-Friend
Posted in Search Engine Optimization | Tagged , , , | 1 Comment

Google’s SEO Starter Guide

Webmasters often ask Google at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s performance in Google?”

For sure there are lots of possible answers to this question, and a lot of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic.

Therefore Google thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites crawlability and indexing.

SocialTwist Tell-a-Friend
Posted in Search Engine Optimization, Web Development | Tagged , , , , | Leave a comment