A page need to have an incoming link visible to Google to accumulate and pass on PageRank.
And he continued:
So, does a non-indexed page pass on PageRank? Yep, it does! (if the links to and/or from the page are visible to Google).
A while ago Jill Whalen was quoted by Google’s Matt Cutts as saying that “website developers keep SEOs in business.” She stated that she honestly do believe that and have for a long time. But she didn’t mean to say that ALL website designers/developers believe or do all of these things, you’ll likely encounter many who have done or believe in some of these.
Website architecture or website inner structure or whatever you prefer to call it is very important both in terms of usability and SEO. There are plenty of theories on it and they can take the whole separate blog to cover. Ann Smarty compiled 5 quick steps which will take you no more than 20 minutes to follow.
Guarantee – A word that grabs attention and instills a sense of security (monetary) in the minds of prospective customers. But can guarantee be given in the realm of SEO services?
Many unethical SEO companies will promise to rank you higher in search engines but then place you in the advertising section rather than in the organic search results. Such scams don’t work with Google or any other search engine!
But that’s not all! If you are planning soon or later to hire an SEO, do yourself a favor and read this article “Legitimacy of guaranteed“.
The results from the SEO Workers Analysis Tool are structured into the following useful groups:
General status, meta tags listing, meta tags analysis, the pages displayed within search engine results, keywords found in the anchor tags, keywords found in the image “alt” attribute text, keywords found on the page, URLs found in the page, headers returned from the server.
At PubCon, Bruce Clay made a powerful statement like “Rankings Is Dead” in his WebProNews video interview with Mike McDonald that stirred up a tremendous buzz in the SEO crowd. Even if many people agree with Bruce on this matter, obviously many people also disagree.
Bruce explained: “There is always going to be a reason to have ranking.”
Still he emphasizes why SEOs need to focus on the real objective which is improving or increasing the profitability of the client.
At PubCon, Bruce Clay, Inc. President Bruce Clay presented at a session entitled “Top-Shelf Organic SEO” in which he discussed the approaching future of SEO as search engines evolve into more modern ranking methods.
Bruce elaborated on the concepts:.
a. Behavior Based Search;
b. Intent-based Search;
c. Where Does this Leave the SEO Crowd?
d. Universal Search;
e. The Impact on Spam.
Also Bruce says, “If you’re not ready for it as an SEO, you’re gonna lose.”
Webmasters often ask Google at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s performance in Google?”
For sure there are lots of possible answers to this question, and a lot of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic.
Therefore Google thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites crawlability and indexing.